TY  - BOOK
AU  - Balmer, John M. T. (ed.)
AU  - Greyser, Stephen A. (ed.)
TI  - Revealing the corporation. perspectives on identity, image, reputation, corporate branding, and corporate-level marketing
SN  - 041528421X
U1  - 658 
PY  - 2003///
CY  - London
PB  - Routledge
KW  - business names
KW  - corporate communication
KW  - corporate image
KW  - corporations
KW  - identity
KW  - revealing the corporation
ER  -