Wilmshurst, John <br/><br/>
The fundamentals of advertising 
by John Wilmshurst and Adrian Mackay 
 - 2nd ed. 
 - Oxford:   Butterworth-Heineman  1999 
 - xi, 384p., ind.  23 cm x 15 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>advertising agencies<br/>advertising control<br/>advertising effectiveness<br/>broadcast media<br/>campaign<br/>creativity<br/>market<br/>media buying<br/>media terms<br/>print media<br/>promotion
<br/><br/><label>Dewey Class. No.: </label>659.1  / WIL