IMRB <br/><br/>
Press evaluation model 6.0: A media planner's toolkit 

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 - 21p., app.  30 cm x 20 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>cumulative readership<br/>household profit<br/>market<br/>media planning<br/>plan evaluation<br/>population strata<br/>publication
<br/><br/><label>Dewey Class. No.: </label>659.111  / PRE