Consumer buying habits study : measoring the in store decision making of supermarket and mass merchandise store shoppers 

 - New Jourcy:   Point of Purchase Advertising Institute  1995 
 - 43p., app.  28 cm x 22 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand lift<br/>branding<br/>buying habits<br/>consumer<br/>mass merchandise<br/>supermarket
<br/><br/><label>Dewey Class. No.: </label>659.157  / CON