TY  - BOOK
TI  - Consumer buying habits study : measoring the in store decision making of supermarket and mass merchandise store shoppers
U1  - 659.157 
PY  - 1995///
CY  - New Jourcy: 
PB  - Point of Purchase Advertising Institute
KW  - brand lift
KW  - branding
KW  - buying habits
KW  - consumer
KW  - mass merchandise
KW  - supermarket
ER  -