Establishing point of purchase advertising as a measured medium : a pilot study in preparation for a worldwide industry initiativeAdvertising Research Founmdation and Prime Consulting Group, Inc. 

 -    2000 
 - 20p.  28 cm x 22 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>media<br/>POP<br/>promoted brand
<br/><br/><label>Dewey Class. No.: </label>659.157  / EST