TY  - BOOK
TI  - Establishing point of purchase advertising as a measured medium : a pilot study in preparation for a worldwide industry initiativeAdvertising Research Founmdation and Prime Consulting Group, Inc
U1  - 659.157 
PY  - 2000///
CY  - : 
PB  - 
KW  - advertising
KW  - media
KW  - POP
KW  - promoted brand
ER  -