An integrated look at integrated marketing : Uncovering P.O.P.'s role as the last three feet of the marketing mix 

 -    1999 
 - 12p.  28 cm x 22 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>integrated marketing<br/>point of purchase<br/>POP history
<br/><br/><label>Dewey Class. No.: </label>659.157  / INT