TY  - BOOK
TI  - An integrated look at integrated marketing : Uncovering P.O.P.'s role as the last three feet of the marketing mix
U1  - 659.157 
PY  - 1999///
CY  - : 
PB  - 
KW  - integrated marketing
KW  - point of purchase
KW  - POP history
ER  -