Hobson, J. W. <br/><br/>
The selection of advertising media 
by J. W. Hobson 
 - 5th ed. 
 - London:   Business Books Limited  1968 
 - xi, 217p., ind.  30 cm x 23 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising media<br/>campaign planning<br/>cinema advertising<br/>computer<br/>current media<br/>local newspaper<br/>magazine<br/>media classification<br/>media planning<br/>media problems<br/>media review<br/>merchandising media<br/>national daily<br/>outdoor media<br/>radio<br/>selective media<br/>television
<br/><br/><label>Dewey Class. No.: </label>659.111  / HOB