Stone, Marilyn A. <br/><br/>
International strategic marketing : a European perspective 
by Marilyn A. Stone and J. B. McCall 
 - New York:   Routledge  2004 
 - xx, 262p., app.  25 cm x 17 cm 
<br/><br/><label>ISBN: </label>0415314178 
<br/><br/><label>Subjects--Topical Terms: </label><br/>distribution channels<br/>European marketing<br/>European Union countries<br/>export marketing<br/>foreign trade promotion<br/>information systems<br/>international marketing<br/>pricing<br/>product development<br/>promotion<br/>strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.84094  / STO