TY  - BOOK
AU  - Stone, Marilyn A.
AU  - McCall, J. B.
TI  - International strategic marketing : a European perspective
SN  - 0415314178
U1  - 658.84094 
PY  - 2004///
CY  - New York: 
PB  - Routledge
KW  - distribution channels
KW  - European marketing
KW  - European Union countries
KW  - export marketing
KW  - foreign trade promotion
KW  - information systems
KW  - international marketing
KW  - pricing
KW  - product development
KW  - promotion
KW  - strategic planning
ER  -