Bellur, V. V. <br/><br/>
Readings in advertising management 
by V. V. Bellur, Harold W. Berkman, H. F. Lau 
 - Bombay:   Himalaya Publishing House  1988 
 - xvi, 492p.  23 cm x 14 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertisement in international environment<br/>advertising<br/>communication<br/>consumer behaviour<br/>evaluation<br/>marketing<br/>media research<br/>social ethical and public policies issues
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEL