Mathur, Navin <br/><br/>
Press advertising: a study of selected advertisements 
by Navin Mathur 
 - Bombay:   Himalaya Publishing House  1987 
 - xii, 256p., app., bib.,  23 cm x 14 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>comparative analysis<br/>press advertising<br/>research<br/>values in advertisements
<br/><br/><label>Dewey Class. No.: </label>659.132  / MAT