TY  - BOOK
AU  - Mathur, Navin
TI  - Press advertising: a study of selected advertisements
U1  - 659.132 
PY  - 1987///
CY  - Bombay: 
PB  - Himalaya Publishing House
KW  - comparative analysis
KW  - press advertising
KW  - research
KW  - values in advertisements
ER  -