TY - BOOK TI - Urban Pulse : Brand U1 - 658.827 PY - 1999/// CY - : PB - KW - brand equity quiz KW - brand management KW - case study KW - celebration KW - consumer KW - growing market KW - growing number KW - guide for house wives KW - house wife KW - information and communications technology KW - medai matters KW - men new stylewise in market KW - perspectives KW - promotion KW - satrategic marketing KW - strategic issues KW - women in management KW - working women KW - young hot guys and women ER -