Riel, Cees B.M. van <br/><br/>
Essentials of corporate communication : implementing practices for effective reputation management 
by Cees B.M. van Riel and Charles J. Fombrun 
 - Oxon:   Routledge  2007 
 - xvi, 306p., bib., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0415328268 
<br/><br/><label>Subjects--Topical Terms: </label><br/>applied reputation research<br/>assessing the effectiveness of corporate communication<br/>building identity and identification<br/>communicating with key stakeholder groups<br/>communicating with the corporate brand<br/>communication in management<br/>communication to reputation<br/>corporate communication<br/>corporate image<br/>corporations<br/>developing a reputation platform<br/>expressing the company<br/>measuring corporate identity<br/>organising corporate communication<br/>public relations
<br/><br/><label>Dewey Class. No.: </label>658.45  / RIE