Sengupta, Shombit <br/><br/>
Need for corporations to establish a fil conduster to build customer value for short and long term sustainability 
by Shombit Sengupta 
 - Bangalore:   Shining Emotional Surplus Pvt. Ltd.  2003 
 - 36p.  27 cm x 21 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>brand<br/>customer value driven<br/>marketing<br/>organisational goodwill<br/>product renovation and innovation
<br/><br/><label>Dewey Class. No.: </label>658.812  / SEN