TY  - BOOK
AU  - Sengupta, Shombit
TI  - Need for corporations to establish a fil conduster to build customer value for short and long term sustainability
U1  - 658.812 
PY  - 2003///
CY  - Bangalore: 
PB  - Shining Emotional Surplus Pvt. Ltd.
KW  - advertising
KW  - brand
KW  - customer value driven
KW  - marketing
KW  - organisational goodwill
KW  - product renovation and innovation
ER  -