R. K. Swamy BBDO guide to urban markets : ready reckoner 
by R. K. Swamy BBDO 
 - Mumbai:   R. K. Swamy BBDO  2003 
 - 40p.  25 cm x 20 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>market intensity index (MII)<br/>market potential value (MPV)<br/>media exposure index (MEI)<br/>urban market
<br/><br/><label>Dewey Class. No.: </label>658.839  / RKS