Fiske, John
Introduction to communication studies
by John Fiske
- 2nd ed.
- London: Routledge 1993
- xvi, 203p., ind. 21 cm x 13 cm
041546726
applications
codes
communication theory
empirical methods
ideology
meaning
meanings
models
semiotic methods
signification
signs
structuralist theory
302.2 / FIS