Barton, Roger <br/><br/>
Media in advertising 
by Roger Barton 
 - 1st ed. 
 - New York:   McGraw-Hill Book Company  1964 
 - vii, 559p., app., ind.  24 cm x 20 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>automation<br/>business publication<br/>direct mail<br/>international advertising<br/>magazine<br/>measuring expenditure<br/>media planning<br/>media research<br/>newspaper<br/>organisation operation and relation of advertisers and agency<br/>outdoor<br/>radio<br/>television
<br/><br/><label>Dewey Class. No.: </label>659.13  / BAR