Desai, Kirit C. <br/><br/>
Business success through marketing : with a focus on small and medium scale enterprises 
by Kirit C. Desai 
 - 1st ed. 
 - Ahmedabad:   B. S. Shah Prakashan  2004 
 - xxviii, 347p.  21 cm x 14 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>building sales organisation<br/>consumer behaviour<br/>internet revolution<br/>marketing ingredients<br/>marketing ingredients<br/>marketing ingredients<br/>personal selling<br/>price<br/>product<br/>promotion<br/>quality<br/>segmentation<br/>service<br/>strategy<br/>understanding marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / DES