Ferle, Carrie La (ed.) <br/><br/>
Proceedings of the 2005 conference of the american academy of advertising 

 - New York:  American Academy of Advertising,  2005. 
 - xviii, 218p., ind.  27 cm x 21 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising reseaarch<br/>brand equity<br/>brand placement<br/>credibility issues<br/>emerging media issues<br/>gender portrayals<br/>internet research<br/>media planning<br/>mobile advertising<br/>online media concerns<br/>society issues<br/>sponsorship
<br/><br/><label>Dewey Class. No.: </label>659.1072  / PRO