TY  - BOOK
AU  - Ferle, Carrie La (ed.)
TI  - Proceedings of the 2005 conference of the american academy of advertising
U1  - 659.1072 
PY  - 2005///
CY  - New York
PB  - American Academy of Advertising
KW  - advertising reseaarch
KW  - brand equity
KW  - brand placement
KW  - credibility issues
KW  - emerging media issues
KW  - gender portrayals
KW  - internet research
KW  - media planning
KW  - mobile advertising
KW  - online media concerns
KW  - society issues
KW  - sponsorship
ER  -