The marketing whitebook 2006 : the essential handbook for marketer's 
by Business World 
 - Kolkata:   ABP Pvt. Ltd.  2006 
 - 322p., notes  21 cm x 15 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Ad agencies<br/>Asia<br/>consumer connect<br/>consumer psycholographics<br/>consumers and markets<br/>healthcare<br/>Indian demographics<br/>market research<br/>media buying<br/>retail<br/>rural consumer
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR