TY  - BOOK
AU  - Burst, Ardis
AU  - Schlesinger, Leonard A.
TI  - The management game
U1  - 659.111 
PY  - 1992///
CY  - Bombay: 
PB  - Rupa and Co.
KW  - advertising campaigns
KW  - decision making
KW  - organising sales force
KW  - selecting staff
ER  -