Sheth, Jagdish N. <br/><br/>
Legends in marketing : Vol. 2 

 - New Delhi:  Sage Publication India Pvt. Ltd.,  2010. 
 - Vol. 2, xxvii, 217p., ref.  25 cm x 19 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>attitude and intentions<br/>consumer behavior<br/>consumer research in brands<br/>marketing management<br/>risk of information processing
<br/><br/><label>Dewey Class. No.: </label>658.80092  / SHE