Sheth, Jagdish N. <br/><br/>
Legends in marketing : Vol. 3 

 - New Delhi:  Sage Publication India Pvt. Ltd.,  2010. 
 - Vol. 3, xxiii, 223p., ref.  25 cm x 19 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumer behavior<br/>marketing management
<br/><br/><label>Dewey Class. No.: </label>658.80092  / SHE