Sheth, Jagdish N. <br/><br/>
Legends in marketing : Vol. 5 

 - New Delhi:  Sage Publication India Pvt. Ltd.,  2010. 
 - Vol. 5, xxvii, 213p., ref.  25 cm x 19 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>articles on marketing mix<br/>consumer behavior<br/>innovation<br/>marketing management<br/>strategic marketing
<br/><br/><label>Dewey Class. No.: </label>658.80092  / SHE