TY  - BOOK
AU  - Sheth, Jagdish N.
AU  - Krishnan, Balaji C. (ed.)
AU  - Uslay, Can (ed.)
TI  - Legends in marketing : Vol. 5
U1  - 658.80092 
PY  - 2010///
CY  - New Delhi
PB  - Sage Publication India Pvt. Ltd.
KW  - articles on marketing mix
KW  - consumer behavior
KW  - innovation
KW  - marketing management
KW  - strategic marketing
ER  -