Sheth, Jagdish N. (ed.) <br/><br/>
Legends in marketing : Vol. 8 

 - New Delhi:  Sage Publication India Pvt. Ltd.,  2010. 
 - Vol. 8, xxvii, 245p., ref.  25 cm x 19 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>conceptual and theoretical foundation<br/>consumer behavior<br/>marketing management<br/>relationship marketing paradigm<br/>relationship marketing practice
<br/><br/><label>Dewey Class. No.: </label>658.80092  / SHE