DeVoe, Merrill <br/><br/>
Effective advertising copy 
by Merrill DeVoe 
 - Canada:   Macmillan Company  1956 
 - xxiv, 717p., ind.  24 cm x 16 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ad supposed to accomplish<br/>advertising copy<br/>advertising copy principles<br/>audience<br/>audience through human interest material<br/>constructed<br/>finding specific product benefits<br/>lenght versus brevity<br/>negative benifits or positive<br/>undiffrentiated brand<br/>using selling points<br/>writing an effective headline
<br/><br/><label>Dewey Class. No.: </label>659.13  / DEV