Heidingsfield, Myron, S. <br/><br/>
Principles of marketing 
by Myron S. Heidingsfield and Albert B. Blankenship 
 - New York:   Barnes and Noble  1958 
 - 270 p., ind.  21cm x 13 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumption<br/>direct marketring<br/>distribution channels<br/>marketing<br/>retailing structure
<br/><br/><label>Dewey Class. No.: </label>658  / HEI