TY  - BOOK
AU  - Heidingsfield, Myron, S.
AU  - Blankenship, Albert B.
TI  - Principles of marketing
U1  - 658 
PY  - 1958///
CY  - New York: 
PB  - Barnes and Noble
KW  - consumption
KW  - direct marketring
KW  - distribution channels
KW  - marketing
KW  - retailing structure
ER  -