Swan, Carroll J. <br/><br/>
Tested advertising copy : 201 tested of 480 ads, with factual results in readership, inquiries or sales-and analyses of basic success factors for ad copy as viewed by Gallup, Politz, Shepard and Schwerin 
by Carroll J. Swan 
 - New York:   INK Books  1955 
 - 208p.  28 cm x 27 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>men and women<br/>prind ad<br/>TV ad
<br/><br/><label>Dewey Class. No.: </label>659  / SWA