Beckwith, Harry <br/><br/>
Selling the invisible : a field guide to modern marketing 
by Harry Beckwith 
 - New York:   Warner Books, Inc.  1997 
 - xx., 252p.  20 cm x 13 cm 
<br/><br/><label>ISBN: </label>0446520942 
<br/><br/><label>Subjects--Topical Terms: </label><br/>American express<br/>anchors<br/>boat shoes<br/>getting started<br/>marketing<br/>monogram your shirts not company<br/>more you say less people hear<br/>overpriced jewelry<br/>planning<br/>quick fixes<br/>research<br/>service industries<br/>surveying<br/>ugly cats<br/>warts
<br/><br/><label>Dewey Class. No.: </label>658.8  / BEC