Sengupta, Subroto <br/><br/>
Cases in advertising and communications management in India 

 - Ahmedabad:   IIM  1976 
 - xx, 80p.  27 cm x 21 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>appraisal<br/>brand positioning<br/>case studies<br/>consumer promotion<br/>creativity<br/>judgement<br/>media planning<br/>opportunity<br/>purchase proposition<br/>social marketing
<br/><br/><label>Dewey Class. No.: </label>659.10722  / SEN