TY  - BOOK
AU  - Sengupta, Subroto
TI  - Cases in advertising and communications management in India
U1  - 659.10722 
PY  - 1976///
CY  - Ahmedabad: 
PB  - IIM
KW  - advertising
KW  - appraisal
KW  - brand positioning
KW  - case studies
KW  - consumer promotion
KW  - creativity
KW  - judgement
KW  - media planning
KW  - opportunity
KW  - purchase proposition
KW  - social marketing
ER  -