Herpel, George L. <br/><br/>
Specialty advertising : new dimensions in creative marketing 
by George L. Herpel and Steve Slack 
 - Texas:   Irwing  1983 
 - xv, 188p.  24 cm x 16 cm 
<br/><br/><label>Subjects--Topical Terms: </label><br/>behavioural patterns<br/>evaluation<br/>functions<br/>image developing<br/>industry structure<br/>marketing<br/>motivating dealers<br/>promotion<br/>specialty advertising<br/>support systems
<br/><br/><label>Dewey Class. No.: </label>659.104  / HER