TY  - BOOK
AU  - The Direct Marketing Educational Foundation, Inc.
TI  - Rationale for direct marketing curricula
U1  - 658.872 
PY  - 0000///
CY  - New York: 
PB  - 
KW  - direct marketing
KW  - direct marketing association resources reports and issues
KW  - industry information trends
KW  - summary of industry statistics
ER  -