Clancy, Kevin J <br/><br/>
Marketing myths that are killing business : the cure for death wish marketing 
by Kevin J. Clancy and Robert S. Shulman 
 - New York:   McGraw-Hill Inc.  1993 
 - xxxv, 308p., app., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0070111243 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>business performance<br/>customer service<br/>direct marketing<br/>marketing<br/>marketing climate<br/>marketing decision making<br/>marketing department<br/>marketing planning<br/>marketing research<br/>measuring marketing performance<br/>planning<br/>positioning<br/>pricing<br/>product<br/>promotion<br/>public relation<br/>retailing<br/>scheduling<br/>targeting<br/>test marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / CLA