TY  - BOOK
AU  - Clancy, Kevin J
AU  - Shulman, Robert S
TI  - Marketing myths that are killing business : the cure for death wish marketing
SN  - 0070111243
U1  - 658.8 
PY  - 1993///
CY  - New York: 
PB  - McGraw-Hill Inc.
KW  - advertising
KW  - business performance
KW  - customer service
KW  - direct marketing
KW  - marketing
KW  - marketing climate
KW  - marketing decision making
KW  - marketing department
KW  - marketing planning
KW  - marketing research
KW  - measuring marketing performance
KW  - planning
KW  - positioning
KW  - pricing
KW  - product
KW  - promotion
KW  - public relation
KW  - retailing
KW  - scheduling
KW  - targeting
KW  - test marketing
ER  -