Evans, Robin B. <br/><br/>
Production and creativity in advertising 
by Robin B Evans 
 - Allahabad:   Wheeler Publising  1992 
 - xiv, 223p., ref., glos., bib., ind.  24 x 18 cm 
<br/><br/><label>ISBN: </label>8185614601 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising theory<br/>anatomy of persuasion<br/>commercial<br/>creativity in print advertising<br/>nature of advertising<br/>post-production<br/>pre-production development<br/>printing process<br/>production<br/>reproducing pictures<br/>tv ad<br/>type world<br/>understanding film tapes
<br/><br/><label>Dewey Class. No.: </label>659.1  / EVA