TY  - BOOK
AU  - Evans, Robin B.
TI  - Production and creativity in advertising
SN  - 8185614601
U1  - 659.1 
PY  - 1992///
CY  - Allahabad: 
PB  - Wheeler Publising
KW  - advertising theory
KW  - anatomy of persuasion
KW  - commercial
KW  - creativity in print advertising
KW  - nature of advertising
KW  - post-production
KW  - pre-production development
KW  - printing process
KW  - production
KW  - reproducing pictures
KW  - tv ad
KW  - type world
KW  - understanding film tapes
ER  -