TY  - BOOK
AU  - Agrawal, Sangeeta
TI  - Marketing research : how to strategically use and implement the latest research techniques for successful marketing
SN  - 8172400683
U1  - 658.83 
PY  - 1994///
CY  - Delhi: 
PB  - Global Business Press
KW  - analytical techniques
KW  - application of marketing research
KW  - data collection
KW  - marketing research
KW  - marketing research report
KW  - multivariate analysis
KW  - research design
KW  - sampling theory design
ER  -