Bond, Jonathan <br/><br/>
Under the radar : talking today's cynical consumer 
by Jonathan Bond and Richard Krishenbaum 
 - New York:   John Wiley and Sons, Ltd.  1998 
 - xxiii, 226p., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>0471174696 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising agencies<br/>advertising campaigns<br/>brand planning<br/>creative work<br/>developing creative department<br/>new consumer<br/>rules<br/>United States<br/>using media<br/>word of mouth
<br/><br/><label>Dewey Class. No.: </label>659.10973  / BON