TY  - BOOK
AU  - Bond, Jonathan
AU  - Krishenbaum, Richard
TI  - Under the radar : talking today's cynical consumer
SN  - 0471174696
U1  - 659.10973 
PY  - 1998///
CY  - New York: 
PB  - John Wiley and Sons, Ltd.
KW  - advertising agencies
KW  - advertising campaigns
KW  - brand planning
KW  - creative work
KW  - developing creative department
KW  - new consumer
KW  - rules
KW  - United States
KW  - using media
KW  - word of mouth
ER  -