Meldrum, Mike <br/><br/>
Marketing in manageable bites for busy managers and overwork students 
by Mike Meldrum and Malcolm McDonald 
 - London:   McMillan Press Ltd.  1995 
 - xii, 294p.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>0333764439 
<br/><br/><label>Subjects--Topical Terms: </label><br/>competitors<br/>control<br/>different marketing<br/>markets<br/>planning<br/>positioning<br/>product management<br/>relationships<br/>understanding basics marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MEL