TY  - BOOK
AU  - Meldrum, Mike
AU  - McDonald, Malcolm
TI  - Marketing in manageable bites for busy managers and overwork students
SN  - 0333764439
U1  - 658.8 
PY  - 1995///
CY  - London: 
PB  - McMillan Press Ltd.
KW  - competitors
KW  - control
KW  - different marketing
KW  - markets
KW  - planning
KW  - positioning
KW  - product management
KW  - relationships
KW  - understanding basics marketing
ER  -